Emily Lawrence← Index

Summer 2025 Merch Drop

Native Hill Farm

Carrots. tee, front print, terracotta
Eat More Carrots tee, back print, terracotta
Native Hill radish sunburst cropped tank, mustard
Native Hill Farm diamond crest hoodie, dusty rose
Dusty rose hoodie sleeve print — carrot, radish, pepper
Camo death metal Native Hill Farm snapback
Native Hill Farm Crue camo hoodie, front
Native Hill Farm Crue camo hoodie, back print
Native Hill Farm tractor trucker hat

The Brief

Create a Summer 2025 merch collection that felt unmistakably Native Hill Farm: local, playful and rooted in the personality of the farm, while still working as a cohesive retail collection.

01

Collection

Concept / original artwork / graphic exploration

Approaching the drop as one collection rather than a series of individual designs, with each piece contributing to the larger Native Hill Farm world.

02

Product

Merch selection / artwork application / mockups

Pairing original graphics with the right products and materials, considering how each design would translate from screen to physical merchandise.

03

Production

Sourcing / production files / vendor collaboration

Taking the collection from mockup to production, including merchandise sourcing and direct collaboration with Fort Collins-based Pine Print Shop.

04

The Drop

Finished merchandise / collection / launch

A locally designed and produced summer collection carried from original artwork through sourcing, print production and finished product.

Printed concept boards pinned to a corkboard showing tee and hoodie designs
Early concepts — printed mockups pinned up for review
Printed concept of the camo death metal Native Hill Farm hat
Death metal hat concept
Production — embroidery run at Pine Print Shop
Row of Tajima embroidery heads stitching camo hats
Ten heads, one hat at a time
Two people wearing the camo death metal Native Hill Farm hats out on the town
In the wild — Fort Collins

Native Hill Farm × Studio Six Eight × Pine Print Shop

Fort Collins, Colorado