Brand Creation + End-to-End Creative Production
Pilates x Audrey
The Brief
Build Pilates x Audrey from the ground up: defining the story, creating the brand and developing the complete content and digital experience for a new online Pilates program.
01
Story
Messaging / concept / early visual direction
Defining what the program needed to say, how Audrey should show up within it and the feeling the experience should create before designing what it would look like.
02
Identity
Logo / color / typography / brand system
Building the visual identity from that story, creating a brand that feels elevated and aspirational while remaining personal and approachable.
03
Art Direction
Moodboards / references / content planning / shot list
Planning a full photo and video production around the long-term needs of the program, platform and social presence.
04
Production
Photography / video / direction / capture
Executing a dedicated production day designed to create a deep content library efficiently. 1 production day • 62 videos + brand photography.
05
Post-Production
Photo editing / video editing / content development
Taking the raw production through final edits and turning it into a cohesive library of finished brand and educational content.
06
Experience
Online platform / social system / printed program book
Designing and building the final ecosystem, uploading and implementing the content across the academy while extending the identity into social and print.
Studio production
Story → Brand → Production → Platform → Launch
- Brand Creation
- Art Direction
- Production
- Platform