Album Campaign + Visual World
Radiate
The Brief
Create a distinct visual world for Radiate that could extend beyond the album cover, carrying one creative story through photography, video, social, motion and the physical record.
01
Concept
Story / visual language / creative direction
Building the central idea first, creating a visual foundation that could guide every piece of the release rather than treating each asset separately.
02
Art Direction
Moodboard / references / styling / shot list
Translating the concept into a clear direction for photography and video, from composition and styling to movement and individual shots.
03
Production
Photo + video shoot / direction / capture
Bringing the visual world to life through a dedicated shoot designed around both the album artwork and the content needed for the wider campaign.
04
Identity
Album artwork / typography / campaign graphics
Turning the core concept into the recognizable visual identity of the release.
05
Motion + Social
Reels / social graphics / Spotify Canvas / video
Extending the visual language into platform-specific content while keeping the campaign recognizable across still and motion.
06
Physical Experience
Full vinyl package / artwork / physical storytelling
Carrying the same visual story into a full vinyl design currently in development.
Studio production
Promo reels
Behind the scenes — shoot day
One concept → an entire visual world
- Campaign
- Photography
- Video
- Motion
- Packaging